Back to my experimenting friend (read my last post)

As he started to receive emails from the five lists he subscribed to, he saved each of the emails in a special folder. That way he could go back to each marketer’s emails and see how the emails were structured to see which email marketing strategies grabbed his attention the most.

Which ones made him beg for more! Here’s what he realized…

Some marketers would send emails in a very simple fashion, some would be very outlandish, while there were some that would just lie in between. The differences could easily be noticed! Some had a very effective email marketing strategy, most did not!

Of the five that he subscribed to only one seemed to really do it well.

The one he dubbed the most effective made him feel like he just couldn’t wait to go to their site and learn more, the more persuasive one even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

He told me that many of the marketers presented their promotional materials in a wide variety of concepts. Each had their own distinctive style and designs, but more than the outline and the presentation, the content and the articles were the keys to keeping his attention locked on to their marketing medium.

Creativity is the key!

From talking to many satisfied opt-in list subscribers and forums, I have learned what is essential in email marketing and what makes subscribers beg for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail is just going to aggrivate them more.

A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you, but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing so that they won’t be able to take their eyes off them.

Pique their interests!

Have good content and articles, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional “jargons” and talk to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But… do not look to be overeager and too persuasive. Your emails should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing!

You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, find out what you can do to solve their problems. 

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

If you need help with your email marketing campaigns, get a copy of my 9-part email marketing course where I show you how to write effective emails. =>>  Affiliate Marketing VIA Email