By now, if you’ve been reading my previous articles, you know that I’m excited about social marketing and what it can do to drive a ton of traffic to your website!
Besides more traffic, why am I so excited about social marketing?
In this new frontier SOCIAL MARKETING can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It’s really the best of both worlds. Free traffic and higher search engine rankings!
Plus! Higher Conversions
Here’s the final key ingredient… and that’s the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them… and they are going to convert into customers at a rate you haven’t seen since your grandmother visited your lemonade stand when you were a kid.
It’s this simple…
It’s this simple… people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It’s not rocket science.
In a recent test performed by a well respected marketing analysis firm by the name of Marketing Experiments, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.
Here is what they found…
Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.
Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents - social marketing yielded a 1,427% better return on their investment. Not bad!
By now I’m sure that you’re foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.
My newest product Social Traffic Explosion is a series of videos devoted to applying the techniques of getting traffic from social networking. I show you why they work and how to set each of them up to get the fastest results. From my experience the three sites that will get your social marketing off to a fast start are MySpace, Facebook and Twitter.
Many of the top gurus in internet marketing use these sites. Don’t believe me, just go to http://myspace.com and type in Mike Filsaime, Michael Cheney, Jeff Walker, Michael Rasmussen or Brad Fallon just to name a few. They are all using these social sites to drive traffic to their websites.
There are no secrets!
It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic & sales conversion) comes naturally when you use social networking the right way!
If you are not involved with social marketing, you need to be! The trains leaving the station!
To your success!
Mike Van Bergen
3 users commented in " Social Marketing Means Higher Sales Conversion! Part 2 of 2 "
Follow-up comment rss or Leave a TrackbackNice writing. You are on my RSS reader now so I can read more from you down the road.
Allen Taylor
In addition to facebook, twitter, and myspace being great social sites to begin your social marketing campaign, I have found that social marketing central is also a great site to set up a profile and interact with the community.
Great post, I am very much excited with the great content all about the social marketing. One has to know all the corners of marketing and then we have to step in to avail.