OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. And if you don’t change your tactics, you cannot survive.

The promise

You’ve been told it’s easy to get started as an affiliate. This is partially true. It is the easiest business you can possibly start. But starting your own business is really hard, so it’s all relative.

The cold hard truth

And to make matters worse, you’ve taught to do it the hard way. The first thing you’re taught is to pick some great products. Next to pick your keywords carefully. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But it doesn’t work.

Keywords are dead

Keyword advertising used to work. But it’s just too competitive to use keywords now. It’s time for a paradigm shift.

A brand new formula

There is a solution to this problem. Here’s how to win at this game.

• Start using CPA marketing
• Utilize demographics data
• Do image ad marketing

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You get paid when they take an “action”. Entering their email into a form, for example. Which is much easier than getting them to buy something.

Utilize demographics data

Don’t waste time researching keywords (see below). So spend your time doing demographics research. Once you’ve picked the CPA offer to promote. Then hop over to Quantcast.com. And find your target demographic.

Use image ads

So you know what your promoting and you know who will be interested. Display networks allow you to target demographics with your ads. Using image ads. And there was no keyword research required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summary

This is truly a quick cash concept. Because getting started in CPA is free. You can buy image ad clicks for a fraction of keyword ad clicks. You can laser target with demographics. And getting them to take an action is much easier than making a sale.

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