It’s undeniable that if you add audio to websites it will increase your results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. And your sales.

Why does it work?

It’s not hard to figure out. The web is mostly silent. It adds a human touch to your site. And adds the feel of a real live person. In short, it makes your site come alive. And people like to interact with things that are alive!

Here are the benefits

You’ll receive two immediate benefits to your bottom line when you employ the use of audio. First, you’ll make more sales. Secondly, you will not have to spend as much to make the sales. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. An authentic message from you will do more than the best ad copy.

You’ll also get better conversions on your list opt-ins. People need to be told exactly what to do. Just add a short audio message saying: Fill in your name and email and click submit. Just this one simple thing will boost opt-ins up to 315%!

Some web audio ideas

A welcome message on your homepage. Most people abandon a website within just a few seconds. Grabbing their attention like this helps you keep them on your site.

Lead them by the had. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. That includes filling in your order form!

Get testimonials for your services and products. Written testimonials are good. But an audio testimonial is better. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. Which boosts your sales for sure.

Power tip

Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. Plus people love audio products. The great thing about audio products is people can take them with them on the go. Plus you can get them transcribed cheap. Then you’ve got an eBook, too - but it was easy to create!

Is it hard to add audio?

It’s not hard at all. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software records the audio, creates the button code, etc. Simply copy the code and paste it in your site. You don’t need to even consider this part.

Summing it up

Just a reminder of why you want to start using audio. Putting streaming audio on your site will boost all your results. You’ll enjoy more customer sales. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. It’s a less often used medium. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today.

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